{"id":3911,"date":"2015-10-07T00:00:00","date_gmt":"2015-10-07T00:00:00","guid":{"rendered":"https:\/\/lassalinas.cl\/sin-categorizar\/the-essence-of-the-place-the-basis-of-a-valuable-urban-project\/"},"modified":"2015-10-07T00:00:00","modified_gmt":"2015-10-07T00:00:00","slug":"the-essence-of-the-place-the-basis-of-a-valuable-urban-project","status":"publish","type":"post","link":"https:\/\/lassalinas.cl\/en\/the-essence-of-the-place-the-basis-of-a-valuable-urban-project\/","title":{"rendered":"The essence of the place: the basis of a valuable urban project"},"content":{"rendered":"<p>In general, real estate developments in Chile begin with an economic evaluation, which is linked to a general design. If the results are favorable, they proceed to materialization. This way of doing things sacrifices valuable opportunities to develop projects that generate value beyond the economic aspect: what is the identity of the social environment where the project will be located, what are the attributes of the city that people wish to preserve and enhance? To be able to answer these questions, we need to delve into the history of the place, learn about the uses that existed in its beginnings, the way of life of its inhabitants and their customs. If we work with this approach, we will discover that all places have an essence, something special that distinguishes them and makes them different from the rest. This &#8220;essence&#8221; is fundamental for any development that we want to project, since it generates a common purpose that enhances the place from its origins and gives it a continuity towards the future. In order to move in this direction, at Inmobiliaria Las Salinas we are carrying out a process of social research by the international consulting firm Reg\u00e9nesis, which seeks to identify the constitutive patterns of the identity of Vi\u00f1a del Mar, in order to achieve consistency between the Master Plan of the new neighborhood we seek to develop and the &#8220;essence&#8221; of the city. Rather than focusing on the current problems of the places where we live, this approach offers an invitation to look at the &#8220;essence&#8221; and from there identify the potential. In this way, it is possible to work on urban solutions that are solidly anchored in the identity of the city, giving life to a project that is representative of what it means to be and live as a Vi\u00f1amarino.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In general, real estate developments in Chile begin with an economic evaluation, which is linked to a general design. If the results are favorable, they proceed to materialization. This way of doing things sacrifices valuable opportunities to develop projects that generate value beyond the economic aspect: what is the identity of the social environment where [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,87],"tags":[90],"class_list":["post-3911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications-and-media","category-urban-process","tag-publications-and-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The essence of the place: the basis of a valuable urban project - Las Salinas<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo estamos recuperando un espacio emblem\u00e1tico para la ciudad a trav\u00e9s del saneamiento de suelos contaminados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lassalinas.cl\/en\/the-essence-of-the-place-the-basis-of-a-valuable-urban-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The essence of the place: the basis of a valuable urban project - Las Salinas\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo estamos recuperando un espacio emblem\u00e1tico para la ciudad a trav\u00e9s del saneamiento de suelos contaminados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lassalinas.cl\/en\/the-essence-of-the-place-the-basis-of-a-valuable-urban-project\/\" \/>\n<meta property=\"og:site_name\" content=\"Las Salinas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/somoslassalinas\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-07T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lassalinas.cl\/wp-content\/uploads\/2024\/10\/20150630-Dialogo-Urbano-La-esencia-del-lugar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"test_n6zg78\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SomosLasSalinas\" \/>\n<meta name=\"twitter:site\" content=\"@SomosLasSalinas\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"test_n6zg78\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lassalinas.cl\\\/en\\\/the-essence-of-the-place-the-basis-of-a-valuable-urban-project\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lassalinas.cl\\\/en\\\/the-essence-of-the-place-the-basis-of-a-valuable-urban-project\\\/\"},\"author\":{\"name\":\"test_n6zg78\",\"@id\":\"https:\\\/\\\/lassalinas.cl\\\/en\\\/#\\\/schema\\\/person\\\/2cb28f17281d978c10ff80bf255768a9\"},\"headline\":\"The essence of the place: the basis of a valuable urban project\",\"datePublished\":\"2015-10-07T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lassalinas.cl\\\/en\\\/the-essence-of-the-place-the-basis-of-a-valuable-urban-project\\\/\"},\"wordCount\":317,\"image\":{\"@id\":\"https:\\\/\\\/lassalinas.cl\\\/en\\\/the-essence-of-the-place-the-basis-of-a-valuable-urban-project\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lassalinas.cl\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/20150630-Dialogo-Urbano-La-esencia-del-lugar.avif\",\"keywords\":[\"Publications and media\"],\"articleSection\":[\"Publications and Media\",\"Urban process\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/lassalinas.cl\\\/en\\\/the-essence-of-the-place-the-basis-of-a-valuable-urban-project\\\/\",\"url\":\"https:\\\/\\\/lassalinas.cl\\\/en\\\/the-essence-of-the-place-the-basis-of-a-valuable-urban-project\\\/\",\"name\":\"The essence of the place: the basis of a valuable urban project - 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