The article in El Mercurio de Valparaíso says that the “Viña del Mar 2023 Study” aims to understand the collective imagination surrounding the Garden City, in collaboration with the PUCV, the CRCP, Fundación Encuentros del Futuro and Inmobiliaria Las Salinas. The director of Ekhos, Gonzalo Tapia, highlighted three things: “The first thing is that there is hope and optimism about the potential of Viña del Mar (…) The second has to do with the high identification with Viña, the rootedness and belonging (…) And thirdly, there is a tremendous challenge of how to build a roadmap in terms of an urban proposal and cultural offer that makes this promise of a tourist, sports, cultural and garden city”. However, beyond the current perception of the city, Viñamarinos are positive about the future of their commune, since according to the survey, 58.9% of them believe that the city “will progress” by the year 2030 and 67.6% of frequent visitors agree with that statement. For his part, the president of the Regional Chamber of Commerce (CRCP), Javier Torrejón, pointed out that “in the 1920s, Viña was plantations; in the 1960s it was a completely industrial city and from then on it changed to a housing theme (…) And today people want Viña del Mar as a tourist city. For that we have to work on tourism in the area, both heritage and cultural”. Read the complete article .
